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Steve Medcroft

Category: Copywriting

PASSO Jacket – for Whatever Winter Throws at You

Posted on November 2, 2018November 2, 2018

Designed in collaboration with former UCI world champion Lizzie Deignan, Santini’s PASSO jacket for women offers uncompromising protection for winter training. Our Highly-Technical Women’s Winter Jacket In cycling, we race from spring to fall (unless you’re a die-hard cyclo-cross racer, then hats off to you), so our wardrobe of cycling kit is dominated by short-sleeve…

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Connect With Cycling History at the Rouleur Classic

Posted on October 31, 2018October 31, 2018

Come celebrate our 30-year collaboration with the UCI at the Rouleur Classic, November 1-3 at the Victoria House in London. At the Santini factory, there is a memorabilia display in the lobby. The walls are covered with team jerseys, Giro D’Italia pink jerseys, national champion’s jerseys, and signed UCI World Championship jerseys from every era…

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When is it time to hire a writer?

Posted on October 21, 2018November 11, 2018

I am a freelance writer, for hire, to work on content-production projects ranging from short, evergreen web articles to book-length non-fiction. Contact me for a no-cost, no-obligation consultation. If I told you I was a writer for hire, you might ask yourself why on earth would anyone want to hire a writer? Isn’t writing something…

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VEGA COLLECTION

Posted on October 20, 2018

Oct 20, 2018 – Our Acquazero-treated VEGA winter clothing is your insurance policy for when nasty weather threatens to rob you of the joy of riding your bicycle. Ignore the weather forecast and go for a ride It’s easy to dress for cycling in summer; a short-sleeve jersey, your favorite Santini bib shorts, and a…

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Beryl Burton – Britain’s first worlds double winner

Posted on October 10, 2018

One of the great joys I have in copywriting assignments is when I’m asked to contribute copy to be printed on a fabric label that will adorn a very special cycling jersey. Santini makes jerseys that celebrate famous world championship wins (and special world championship winners). The labels come with a demanding word limit (350 words) and challenge…

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