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Steve Medcroft

Month: September 2018

SANTINI’S 2018 EROICA COLLECTION

Posted on September 25, 2018September 27, 2018

09/25/2018 – Santini’s 2018 Eroica collection is an authentic line of vintage cycling clothing for men and women who, in the spirit of cycling’s pioneers, inspire to ride their own heroic adventure. In search of heroic rides We’ve all seen the iconic photography of the greats of cycling’s early days. Black and white images of whip-thin…

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Who decided blog posts have to be 500 words?

Posted on September 24, 2018October 3, 2018

I have been freelance copywriting professionally for a couple of years now. When I write for the web for clients, I am often asked to keep my word count to 500. It’s so common a requirement I always assumed it was a hard-and-fast rule, born of incredible wisdom, marketers law that should never, never be…

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Lizzie X Santini – For the Superwomen of Cycling

Posted on September 18, 2018September 27, 2018

Santini ambassador and cycling superwoman Lizzie Deignan launches her new Lizzie X Santini signature collection with a selection of women’s winter apparel. 09/18/2018 Lizzie X Santini – For the Superwomen of Cycling Elizabeth “Lizzie” Deignan (née Armitstead) is one of the most accomplished athletes in cycling. She a former UCI Road World Champion, Commonwealth Champion,…

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RIDE TO HOLL: A KIT FIT FOR A RIDE TO HELL

Posted on September 13, 2018September 27, 2018

9/13/2018 – If you’re going to cycle the road to Hell, you might as well look amazing in our new Ride to Höll kit, inspired by the Innsbruck-Tirol UCI World Championships racecourse. A challenging Innsbruck-Tirol world’s course The saying that “The road to hell is paved with good intentions” must have been intended for the…

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VEGA XTREME

Posted on September 8, 2018September 27, 2018

9/8/18 – Our VEGA Extreme jacket is the armor you need to do battle with Old Man Winter. Built for freezing cold and wet winter rides, VEGA Xtreme is available at a special price for a limited time. Ultimate cold-weather protection Successful Spring cycling depends on a solid base of winter training. When your motivation…

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