stevemedcroft.com
31Dec/180

The HumanBeing.Earth project

For 2019, I am launching a new writing passion project called HumanBeing.Earth, the proper launch of an idea that has been perculating in my mind for several years now.

I have always felt that one aspect of writing I was good at was the interview. I wrote a lot of interviews in both narrative prose and Q&A style when I worked for Cyclingnews.com, and always felt that it was some of my best work. I also always felt like it was the most rewarding work - I got to help tell someone's story, someone who had accomplished something, someone who had inspiration and motivation to share, someone another person could relate to or look up to. My favorite interview was a Q&A with a world-class mountain-biker named Marla Streb, who had written a memoir about transitioning from a life of scientific research into professional athletics.

About three years ago, pondering my interview work one day, I had a spark of inspiration. The inspirational spark was that if aliens exist and they encountered earth, could a webste exist that gave them a positive view of human beings, one filled with stories of people overcoming obstacles, of reaching for goals, of pushing human knowledge forward.

I was sufficiently inspired that day to look up potential domain names for such a website and landed on an available domain of humanbeing.earth. It was so perfect. It seemed to say "Here we are! Human beings of Earth. There are seven billion of us, and we all have our own story."

I registered the domain that day. I could see exactly how the website should look - clean and with a focus on the subjects. Long articles, fully flushed out. With a clear message. A good, direct, black and white portrait image. Maybe a gallery of other photos that support the pitch of the piece.

But, I then talked myself out of the idea the next day. A year later, when the domain came up for renewal, I unchecked the auto-renew box to let the domain expire and didn't think about it again. Until...

What kind of writer are you?

In the past six months, I have been on an exploratory mission to try and work out what I want to do with writing. What kind of a writer am I? How can I use writing as my contribution to the world?

I published my first novel at the end of 2017 and spent much of the first half of 2018 picking away at my next one. But I was unsatisfied with the work. I joined a writer's group thinking I could workshop my way through the project, but I had fallen out of love with my current story. I was trying too hard to make myself a novelist. It wasn't coming naturally to me. I worried that I could spend a lifetime pursuing fiction and only make an average contribution to the world.

So I allowed myself to put that project aside and just write whatever came to mind. I wrote journal entries. I wrote blog posts. I took the copywriting assignments coming to me from one of the companies I work with seriously. And most of that work flowed quickly and was satisfying.

I learned that I could write easily, that measured up to my personal standard of professionalism, and that short pieces provided great satisfaction upon completion. I was onto something as a writer. I am better at shorter projects. I am better when I have several different ideas lined up and can create wherever the flow of writing takes me each day.

I wrote about my wife and I decluterring our house. I wrote copy for websites and catalogs. I wrote marketing emails and blog articles. Ideas for new pieces came easily. And as well as all the personal essays and paid copy work, I found myself continuously inspired to write about people. I met a guy at the bike shop who dropped a hundred pounds in one year riding his bike. I envisioned how I could adapt the podcasts I was listening to, which feature people talking about how the build their creative businesses from the Ground Up, etc. Everyday people all around me are doing amazing and interesting things!

And when I stumbled across information for a ghostwriting certification course, I got excited. It resonated. It clicked. I know what kind of writer I want to be. I want to write about people. I want to help them tell their stories.

And back came that same inspiration I had three years ago; feature articles that tell everyday people's stories, with a focus on what they have learned or accomplished that can be shared to help the rest of us.

Since my personal website is a hodgepodge of my personal interests and I didn't want to wipe it clean (again) and rebuild to serve this new set of content, I recalled the original domain name and website idea.

I logged in to my domain provider to see if I could re-register the humanbeing.earth domain and what the hell! It was already there? Already registered. To me! I took that as a sign and started planning out the next steps.

A mission-driven writing project

To kick this new project off right, I first need to clarify my mission statement, the summation of the brooding I have been doing for the past six months about what kind of writer am I? Here it is:

Personal Mission Statement: To use the gift of writing to help extraordinary as well as everyday people tell their stories to educate, motivate, inspire and elevate human consciousness.

That done, I think it's important to clarify the mission for the new project itself. So here's that:

The mission of HumanBeing.Earth: There are more than seven billion human beings alive today. I believe that every one of us has a story to share that can bring great and positive value to the world.

We so often focus our attention and energy on only the top, most public achievers in any area of human pursuit, but some of the most amazing people doing the most inspiring things operate with little or no attention.

The website HumanBeing.Earth is a place to help extraordinary as well as everyday people tell their stories, share their lessons, challenges, struggles, and successes, with the hope that the articles positively elevate human consciousness.

What's left now is to figure out who the first feature will be written about, then let the design and the promotional strategies flow from there.

What do you think? Comment below if you support me on this project. Or if you think I'm off-base somehow.

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