Connect With Cycling History at the Rouleur Classic

Come celebrate our 30-year collaboration with the UCI at the Rouleur Classic, November 1-3 at the Victoria House in London.

At the Santini factory, there is a memorabilia display in the lobby. The walls are covered with team jerseys, Giro D’Italia pink jerseys, national champion’s jerseys, and signed UCI World Championship jerseys from every era of our history. Standing in our lobby allows you to absorb the history of cycling in a unique and special way.

There are similar displays in museums, private collections, and cycling company lobbies all over the world (particularly in Italy where cycling has some of its deepest roots). But not everyone can tour the globe to take in this kind of immersive experience, so we’re grateful to our friends at Rouleur magazine for putting on the Rouleur Classic; a unique event that brings the greatest people, products, and memorabilia under one roof for all cyclists to enjoy.

Santini presents the Rainbow Jersey at the Rouleur Classic

The theme for the 2018 Rouleur Classic is the UCI Road World Championships. Scheduled for November 1-3 at London’s Victoria House, Rouleur has put together a full program for cyclists to connect to the theme.

Santini will be there with a pop-up presentation and exhibition about the history of the rainbow jersey. Hosted by our Managing Director, Monica Santini, lead designer Fergus Niland, and with visit from occasional guests (like Lizzie Diegnan), our display tells the story of the UCI rainbow stripe jersey, the most coveted prize in cycling.

Our UCI clothing collection will also be on display, which, as well as the rainbow jersey, includes a number of UCI-inspired designs. We’re especially proud of our Grand Campioni collection, kits that honor legendary world championship wins by Fausto Coppi, Stephen Roche, and Eddy Merckx.

The best feature of the event though (besides our booth of course) are the stage presentations. Held all weekend, speakers and panels will cover all aspects of the show’s theme, from a a discussion about the upcoming Yorkshire World Championships, to the inaugural Rouleur Hall of Fame induction ceremony celebrating Eddy Merckx and the late Beryl Burton. A long list of cycling celebrities scheduled to appear. As well as Merckx, Sir Bradley Wiggins, Fabian Cancellara, Sean Kelly, Paolo Bettini, Maurizio Fondriest, Lizzie Deignan, George Bennett, Ivan Basso, and UCI President David Lappartient are all confirmed.

Santini - The Rainbow Factory

During the show, the organizer will giveaway also 30 unique handmade posters to 30 lucky visitors. This poster is adapted from a quarter of one of those transfer sheets used for the actual Rainbow Jerseys we produced for the 2018 Road World Championships in Innsbruck and exclusively signed by Mr. Pietro Santini himself.

So come immerse yourself in Rouleur’s celebration of the UCI Road World Championships by attending the Rouleur Classic. Tickets to any (or all) of the three-days of the Rouleur Classic are available at their website.

Original appears on

Comments (0) Trackbacks (0)

No comments yet.

Leave a comment

Trackbacks are disabled.